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►Oracle: Building and monetizing customer relationships
In this video from Telematics Munich 2013, Arturo Pereyra, senior director for marketing and business development at Oracle, speaks to TU's Jan Stojaspal about how OEMs are starting to use connected services, including customer relationship management (CRM), to understand and monetize their customers, and why they need to act fast.
In many cases, we can draw a one-on-one parallel between automotive apps and pre-iPhone mobile apps. QNX is the new Symbian. GENIVI is the new LiMo. Windows Embedded Automotive is the new Windows Mobile.
Neither Apple nor Google sent representatives to Content and Apps for Automotive Europe 2014, but their ghosts loomed large during day one of the two-day Telematics Update conference in Munich.
Apple and Google continued to feature prominently in discussions on day two of Content and Apps for Automotive Europe 2014, so much so that Martin Kristensson, head of content acquisition at Volvo Car Corporation, asked during a mid-afternoon panel discussion called “The Internet of Cars” whether it was even possible to have a single session without mentioning the tech giants.
In this week’s Brief: Microsoft, Apple, Google, Novauris Technologies, Honda, Zubie, MapmyIndia, NAVITEL, Multispectral and Jaguar Land Rover.
Insurance Telematics is the largest and most comprehensive forum in Europe dedicated to launching usage based insurance (UBI) solutions. With over 500 global insurance telematics leaders and 30+ progressive insurers sharing their insight, it will address the critical technology challenges and new business models that are disrupting the UBI industry.
Telematics Detroit is the world's largest forum dedicated to the future of connected auto mobility. With over 2000 senior attendees and featuring 100+ industry leading voices it will address the crucial tech. and business shaping the telematics industry as connectivity enables a new paradigm for auto mobility.
Charlotte Wright
Marketing Manager
Telematics Update
cwright@telematicsupdate.com
+ 44 (0)2073757517
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