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Even if the connected car hasn’t quite come to dominate our roads yet, the concept has hit the mainstream.
Almost every major media outlet has covered the topic of automobile telematics in some form – whether it’s usage-based insurance, cars with inbuilt Twitter or snazzy safety devices.
But many new telematics services and applications have been met with skepticism by industry experts.
And with car manufacturers and technology companies putting more and more money into telematics, distinguishing fads from core offerings is more important than ever.
The epidemic of distracted driving is partly the result of companies working in technical and business silos, insulated from one another, protecting their turfs with closed systems. The first text message was sent nearly 20 years ago, and OEMs knew then that mobile devices would distract drivers. Yet here we are, years later, with largely disintegrated systems (mobile device and vehicles) and few reliable tools to modify driver behavior.
Part of the problem is technical. In order to gather data today, carmakers generally wait for drivers to bring their cars in for service, at which point technicians can access data through the onboard diagnostic system. But drivers don’t bring their cars in for service all that often – the dutiful ones every 10,000 miles – which means that analyzing data from all cars on the road in a continuous and proactive fashion is a challenge.
In this video from Telematics Detroit 2013, Sue Bai, Honda’s specialist in dedicated short-range communication research for safety applications, discusses the criticality of liability considerations when integrating portable devices into the vehicle, the need to address driver distraction early in product development, and the value of collaboration in an increasingly complex technology space.
In this week’s Brief: Southwest Research Institute, Automotive Consortium for Embedded Security, Telogis, Kleiner Perkins Caufield & Byers, Frost & Sullivan, Scania, Sprint, Rogers Communications, Towers Watson, Tesla Motors, the Royal Automobile Club of Western Australia and Emotiv.
Telematics Munich is Europe's largest and most influential business conference & exhibition for the connected car industry. In 2012 over 750 executives attended along with more than 100 industry pioneer speakers. Telematics Munich is the one event that you cannot afford to miss this year.
The commercial telematics industry has reached a key tipping point. In 2013 Telematics for Fleet Management USA will gather the most respected opinion makers and prestigious companies to analyze the challenges that the industry is currently tackling.
Charlotte Wright
Marketing Manager
Telematics Update
cwright@telematicsupdate.com
+ 44 (0)2073757517
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