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Embedded connectivity or smartphone platforms let OEMs add that consumer-device cool factor they hope will boost sales and fuel driver excitement. But that stuff isn't cheap.
OEM app stores are becoming a popular concept, and they could potentially be lucrative. But running an app store is far from a car maker's core competencies, not only in terms of development but also marketing.
The idea is not so much to eliminate apps – consumers love them on their smartphones, and they now expect them in their cars as well. It is, rather, to present their content-rich offerings in a way that does not distract the driver.
Möreke has been with Volkswagen Financial Services since 2011 and is currently responsible for new business models, automotive-related apps and services, and key partnerships. He previously worked as a senior sales manager for T-Systems Traffic, now part of NAVTEQ, and a business development manager for Volkswagen.
In this week’s Brief: Mercedes-Benz, Volkswagen, Garmin, the Consumer Electronics Association, NHTSA, General Motors, Ford, Honda, the European Commission and the European Automobile Manufacturers’ Association.
With the DOT announcing their first step in their vehicle-to-vehicle and vehicle-to-infrastructure mandate process in 2013, now it is time to investigate the full potential of this emerging technology. Build partnerships to equip you with the knowledge and strategy to pre-empt the market shifts that will occur over the new few years.
Telematics Munich is Europe's largest and most influential business conference & exhibition for the connected car industry. In 2012 over 750 executives attended along with more than 100 industry pioneers speakers. Telematics Munich is the one event that you cannot afford to miss each and every year!
Charlotte Wright
Marketing Manager
Telematics Update
cwright@telematicsupdate.com
+ 44 (0)2073757517
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