(Telematics Update) Apps give cars the cool factor
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Embedded connectivity and smartphone platforms let OEMs add that ‘cool factor’ to their vehicles that they hope will boost sales. In recent months Ford, QNX and General Motors have all launched their automotive app stores, and each have taken a different approach.
At such a crucial time in the evolution of infotainment business models, Telematics Update has evaluated some of the current and future app-store strategies to help you plan a tailored approach to successfully work with a variety of automakers. It includes insight from Continental, NavX and General Motors.
Cutting Edge Topics to be Discussed at the Conference:
Content & Applications for Automotive Europe 2013 (18-19 June, Munich) will discuss crucial industry topics to propel the integration of relevant content into the vehicle forward. Key discussions will include:
New Strategies to Work with the Developer Community: Discuss how to realign OEM and third party relationships through open developer programmes and API releases to produce valuable automotive content and apps
Making the Most of the App Opportunity: Make those anticipated app revenues a reality over the coming years to justify the inclusion of embedded in-car connectivity modules and interoperable smartphone platforms
Hybrid Solutions for Seamless Content Integration: Create interoperability across multiple smartphone platforms (IOS, Android, Windows) and utilise the embedded cloud features for consistent in-vehicle content experience
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